Reviewing shared roofing leads: is the spend working?
A lead platform should be judged using your own costs and outcomes. Avoid deciding from one difficult week or a headline claim.
By Roger Malek · Reviewed 7 November 2026 · All free guides
Track the full journey
Record the source, amount spent, area, work type, contact outcome, survey, quote and whether the job was won. Keep enquiry costs separate from your delivery costs.
Compare like with like
Different channels may bring different work and require different levels of follow-up. Compare similar periods, service areas and job types. A cheap enquiry that cannot be served may not be useful.
Check the platform terms
Confirm whether an enquiry is shared, how charges work, what counts as a valid lead and the current cancellation or credit process. These terms can change; check them directly with the provider.
Review the process before adding spend
If suitable enquiries are not being contacted or quotes are not followed up, more enquiries may add more administration. Assign an owner for each enquiry and review the next action.
Make a measured decision
Use your own won-job and margin information to decide whether to continue, adjust or test an alternative. There is no universal lead price or response time that proves a service is profitable.
Which part of your enquiry process needs attention?
Tell Roger what happens today and what you want to improve. Scope and costs are agreed before work starts.