For Facebook and Instagram roofing enquiries

Privacy Notice – JMB Roofing Services

Last updated: 24 October 2026

About this notice

This notice explains how JMB Roofing Services uses information you provide when you ask about roofing work through its Facebook or Instagram Instant Form. The Instant Form is active. The connected enquiry workflow has been configured and tested with synthetic data, but it is currently unpublished and is not routing live enquiries into the workflow.

Who handles your enquiry?

JMB ROOFING SERVICES LTD (company number 17413964) trades as JMB Roofing Services. It is registered in the United Kingdom. Its registered office is at 14 Museum Place, Fourth Floor, Cardiff, Wales, CF10 3BH.

JMB ROOFING SERVICES LTD decides why your enquiry information is used and how to respond, and acts as the controller. When automated routing is enabled, RoofFlow AI LTD will operate the enquiry workflow as JMB’s processor and follow JMB’s documented instructions under a written data-processing agreement.

Contact JMB about your enquiry or your information:
Email: Jmbroofingservices@gmail.com
Telephone: 07598 359752
Website: jmbroofingservices.co.uk

What information is collected?

The Instant Form asks for your full name, telephone number and postcode, and your email address if you choose to provide it. It also asks what roofing work you are considering, whether you are the homeowner or authorised to arrange the work, and when you hope to have it done.

JMB may ask you for further details if needed to discuss the work, arrange a survey or prepare a quotation.

Why is it used, and what is the lawful basis?

JMB uses your information to respond to your enquiry, understand the roofing work you are considering, discuss whether it can help, arrange a survey where appropriate, prepare a quotation and follow up about that same request.

The lawful basis is that this use is necessary to take steps you ask for before entering into a contract with you. If JMB must keep information to meet a legal obligation, it will rely on that obligation; if it needs information to establish, exercise or defend a legal claim, it will rely on its legitimate interests. Sending an enquiry is not a sign-up to unrelated promotional marketing.

How might JMB contact you?

JMB may contact you by telephone, email or text using the details you provide, to discuss your roofing enquiry and any next steps towards a survey or quotation. A text message may acknowledge your enquiry. Messages about this request are not a subscription to unrelated promotional texts or emails.

Who may receive or handle your information?

The enquiry workflow has been configured and tested using synthetic data. It is currently unpublished and does not route live enquiries. When enabled, the following services will handle information as described below:

  • Meta provides the Facebook and Instagram form. It receives your form answers when you submit the form and handles them under its own privacy policy.
  • RoofFlow AI LTD will operate the intake and notification system for JMB and may access form answers to support the enquiry process when live routing is enabled.
  • n8n, hosted on Railway, will run the workflow that routes the enquiry when enabled. Its execution data or service logs may contain form details, depending on system settings.
  • Google Sheets will hold the enquiry record when live routing is enabled: your answers, submission time, enquiry status and Meta form or lead references. See Google’s privacy information.
  • Twilio is configured to deliver text messages. When enabled, it will receive the phone number and message needed for an acknowledgement, and will send JMB an operational alert containing your name, phone number, postcode, work type, authority answer and timescale. Twilio also processes message and delivery details. See Twilio’s privacy information.
  • Telegram is configured for an internal alert to the RoofFlow team. When enabled, the alert will include your name, phone number, postcode, work type, authority answer, timescale and text-delivery status. It will not include your email address or Meta Lead ID. See Telegram’s privacy policy.

JMB may also share relevant details with a person helping it survey or quote for the work, where that is needed to respond to your request. The services above may handle account, security or service information under their own terms.

Where is information handled?

Some providers may process your information outside the UK. If this happens, JMB will make sure the transfer is permitted under UK data protection law and protected by the safeguards the law requires. You can contact JMB for details of the countries and safeguards used.

How long is information kept?

If your enquiry does not result in work, JMB’s retention period is 12 months after your last substantive contact. JMB will then delete or anonymise the enquiry unless a specific legal obligation or documented need to establish, exercise or defend a legal claim requires it to be kept for longer. The workflow does not automatically delete enquiries; provider-managed logs and backups may remain under the relevant provider’s retention arrangements.

If you become a customer, the information needed to administer the work will be moved into JMB’s customer records and kept under a separate retention schedule.

Your data protection rights

Depending on the circumstances, you may ask JMB for a copy of your information, ask it to correct or erase information, restrict or object to some uses, or request a portable copy where that right applies. If JMB relies on consent for a particular use, you may withdraw it. You can object to direct marketing at any time.

To exercise a right or ask a question, contact JMB using the details above. You can also complain to the Information Commissioner’s Office (ICO).

Changes to this notice

JMB will update this notice if its enquiry process or the services it uses change. The date at the top will show when the revised notice was last updated.