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How Much Are Missed Calls
Costing Your Roofing Business?

Move the sliders. See the damage. No email required. The numbers are based on UK industry benchmarks for roofing call conversion.

10

Average UK roofer misses 5–15 calls per week.

£3,500

Typical residential roof job in the UK: £3,000–£8,000.

25%

Industry average: 15–30%. The faster you respond, the higher this goes.

Annual revenue lost to missed calls

£45,500

Per week

£875

Per month

£3,792

If RoofFlow recovered just 40% of those leads

18,200 /year

Extra revenue going into your pocket — not your competitor's.

Book Your Free 15-Min Audit

No hard sell. We'll send you a tailored breakdown for your specific postcode.

How the calculation works

The formula is simple: missed calls per week × 52 weeks × average job value × win rate = annual revenue your roofing business is missing because nobody picked up the phone. The "recovered" figure assumes a 40% recovery rate — conservative for RoofFlow's voice agent, which typically gets contractors back to 50–65% of those missed leads.

If the figure looks high, it is. Most UK roofing companies don't realise the missed-call problem is a six-figure issue. Once they install an answering service, the maths flips: every call answered, every lead qualified, every job summary delivered by SMS while the roofer's still on the ladder.

Want a tailored breakdown for your business? Book 15 minutes with Roger and we'll run the numbers with you.