When you are on a roof, driving between jobs or pricing materials, RoofFlow answers the caller, asks the right job questions — postcode, job type, urgency, budget — and texts you a clean lead summary before the homeowner rings another roofer. £349/month Founding Partner rate. No contract.
Keep your number
We build around your existing phone setup.
No app to learn
Lead summaries land by SMS.
Live in 24 hours
Built after one setup call.
Missed call protected
Answered while the roofer was on site
Caller
George
Area
M9 5PM
Job
Active leak
Urgency
Today
SMS to roofer
George has water coming through bedroom ceiling. Wants emergency repair today and a quote for a longer-term fix. Call back before 10:30am.
Outcome
Survey-ready lead. No voicemail. No competitor.
07700 165250
Live demo number. Hear exactly what your customers would hear.
£349 / month
Founding Partner rate. Standard rate £650/month. No contract.
24 hours
Typical install time once setup call is complete.
The sales leak
Homeowners with leaks, storm damage and roof replacements do not wait around. They keep calling until someone answers.
You are on site, hands full, driving or speaking to another customer. The call goes unanswered.
The customer does not care who is best. In that moment, they care who responds first.
You paid for the website, ads or directory listing that created the call, then lost the job at the phone.
How RoofFlow works
The system protects the exact moment where most roofers lose money: the first call.
01
The call is answered fast under your roofing business name.
02
It asks job type, postcode, urgency, access and rough budget.
03
High-value repairs, replacements and urgent leaks get priority.
04
You receive the summary and can call back with control.
Call the demo first
Use the demo number as a roofer's customer. Ask about a leak, a re-roof or storm damage. If the experience would protect your leads, then book the install call.
What the demo proves
Customer experience: the caller gets a proper response instead of voicemail.
Qualification: the questions capture whether the job is worth your time.
Speed: the lead is handled while competitors are still missing calls.
Clarity: Roger can install the same call flow around your business rules.
ROI calculator
Use conservative numbers. Even a few missed calls can pay for the service if your average job value is healthy.
Not a message-taking service
AI vs Human Answering Service
Traditional answering services like Moneypenny or Message Direct are great for general businesses. They are not built around roofing, and they do not actually qualify the job — they just take a message. RoofFlow is different.
| What you get | Traditional message-taking service | RoofFlow AI receptionist |
|---|---|---|
| Answers under your roofing business name | ||
| Asks the right roofing-specific questions (postcode, job type, urgency, budget) | ||
| Filters out tyre-kicker £100 repairs from serious re-roof enquiries | ||
| Texts you a clean SMS lead summary in seconds | Hours later, by email | |
| Available 24 / 7, including evenings and weekends | Office hours only on most plans | |
| Typical monthly cost in the UK | £100–£400 (often per minute on top) | £349 / month, founding rate |
| Designed only for UK roofing companies |
Comparison reflects standard plans of major UK message-taking services. Your actual experience may vary by provider and plan.
How it works
Same as any other UK answering service from the homeowner’s side — only this one understands roofing.
Step 1
You keep the same mobile or office number. Nothing visible changes for the homeowner. A forwarding rule only kicks in if you do not pick up after the rings you set.
Step 2
It greets the caller as your roofing company. The voice is calm and British. There are no awkward pauses and no “press 1 for sales” menus.
Step 3
Job type, postcode, urgency, budget. Tyre-kickers and tiny £100 repairs are flagged separately. Real re-roof, leak and storm damage jobs are prioritised.
Step 4
A short, clean lead summary lands on your normal mobile. Name, number, postcode, job type, urgency, what they said. You ring back warm, with context. No login. No dashboard.
Pricing
Most UK roofing answering services hide their pricing until you book a call. Ours is on the page.
Standard rate is £650/month. Founding Partners get the lower rate until the partner places are filled.
The £349 founding rate is for the first UK roofing companies to join. In return you agree to give us one short written and 60–90 second video testimonial within 30 days of signing — written into the contract.
It is an honest exchange: you get a serious discount on a brand new UK product, we get real proof for the next roofer. Once founding places are filled, the rate returns to £650/month.
Postcode exclusivity
Only one roofing company per postcode area. Once your area is taken, it is taken — even at the £650 rate.
From the founder
RoofFlow is a UK product built by Roger Malek in Manchester. It is not a US franchise, not a Bark/Checkatrade reseller and not a generic call-centre script. The only thing it does is answer missed calls for UK roofing companies and text the roofer a clean lead summary.
We will not invent client names, fake testimonials or make up “case studies”. The only verified result we will quote: a real campaign that generated 5 enquiries from £282 of ad spend, with one converting to a job worth around £900. Everything else you see on this page is what the product actually does.
Book A 15-Min Audit With RogerFAQ
The standard rate is £650/month. The current Founding Partner rate is £349/month with no setup fee and no contract, in exchange for one short written and 60–90 second video testimonial within 30 days. One roofing company per postcode area. See full pricing breakdown →
RoofFlow answers roofing enquiries when you cannot pick up or when you want every first call handled. The call flow can be built for repairs, re-roofs, flat roofing, emergency leaks, insurance work and commercial enquiries.
No. You keep your normal roofing business number. Roger sets up the routing so the answering service works around your existing phone setup.
No. The questions can filter by postcode, job type, urgency, budget and the work you actually want. The point is not more noise. The point is more survey-ready leads.
Call the demo number: 07700 165250. If you would rather your leads hear that than voicemail, book the 15-minute install call.
Highest-value action
You will know in two minutes whether this should sit behind your roofing business number.