Compare the job you need done.
A lead platform and practical support for your own business can serve different purposes. Compare the scope and full cost before deciding.
What is each service responsible for?
Check how enquiries are generated, whether they are shared, who contacts the customer and what you pay for. Confirm a platform’s current terms directly with that provider.
RoofFlow can support online presentation, advertising, enquiry processes or first-stage tender research, depending on an agreed scope. This is not a promise to supply a set number of jobs or replace your sales process.
Use your own figures.
Record the total spend, relevant enquiries, surveys, quotations, work won and delivery margin. A lower enquiry price does not necessarily produce a better result, and a more expensive enquiry is not automatically better quality.
Check the next action.
Before paying for more opportunities, understand whether your team can contact them, arrange surveys and follow up quotes. The enquiry conversion scorecard can help you examine your own figures.
What do you need to improve?
Tell Roger how enquiries arrive and what you want to change.