The Problem: Voicemail Is Where Roofing Jobs Go To Die
A homeowner with a leaking roof doesn't leave a voicemail and wait. They hang up, go back to their search results and call the next roofing company on the list. The first firm to actually respond usually wins the survey — not the best firm, and not the cheapest.
If you're a working roofer, you physically cannot answer every call. You're 30 feet up, your hands are full, or you're driving between quotes. That's not a discipline problem — it's the nature of the trade. The question is what happens to the call you couldn't take.
Missed call text back gives every unanswered call an instant, personal-sounding response — so the homeowner stops ringing your competitors and starts a conversation with you instead. Want to see what a missed call is costing you? Try the missed call cost calculator.
How It Works — In Plain English
1.What triggers it
A standard conditional call-forwarding rule on your existing number, set up by us during onboarding. It fires only when a call goes unanswered — if you pick up, nothing happens at all.
2.You keep your number and your phone
No new number to advertise, no new SIM, no app your team has to learn. Your customers dial the number that's already on your van and your website. Answered calls behave exactly as they always have.
3.What the customer receives
Within seconds of the missed call, they get a short text from your business. The exact wording is agreed with you during setup, but it reads like this:
4.The qualifying questions
The SMS conversation collects what you'd want from a first call: name, postcode (checked against your service area), job type, rough budget and urgency. You choose the questions during setup — some roofers add "pitched or flat?", others ask for a photo of the problem.
5.What lands on your phone
A structured summary — not a garbled voicemail:
Lead Recovered
Mike · M7 5GU · Roof Leak
Emergency · Water coming in · Callback ASAP
Want the full picture of the system around this — including the voice AI option? See how RoofFlow works step by step.
Out Of Hours, Emergencies And Storm Nights
The system runs 24/7 on our servers, not on your handset. A call missed at 11pm on a Sunday is recovered exactly like one missed at 11am on a Tuesday — even if your phone is switched off or has no signal.
Enquiries that describe active leaks, storm damage or anything dangerous are flagged as emergencies in your summary so you can triage callbacks. After a storm, when your phone rings more in one evening than in a normal fortnight, every one of those calls gets a response — and you work through a tidy queue of qualified summaries instead of a wall of voicemails.
SMS Consent And Privacy — The Short Version
Texting back someone who has just called your business is a direct response to their enquiry — not cold marketing. The system keeps it that way:
- Messages identify your business clearly and stick to the caller's enquiry.
- If the customer asks to stop, the conversation stops.
- Caller details are collected solely to pass the enquiry to you — see the privacy policy.
This is a general summary, not legal advice. If your business has specific compliance requirements, raise them on the setup call.
Setup included. No contract. One roofing company per postcode area. Need calls answered live by voice instead? That's the Grow plan — see full pricing.
Missed Call Text Back — FAQ
What triggers the text back?
A conditional forwarding rule on your existing number that fires only when a call goes unanswered. Answer the phone and nothing happens.
Do I need to change my phone number?
No. Your customers keep dialling the number on your van and website. Nothing visible changes for them.
What if the customer doesn't reply to the text?
You still get notified of the missed call and their number, so you can ring back as normal. The text-back simply gives you a second chance at the enquiry that voicemail never gives you.
Does it work at night and on weekends?
Yes — 24/7, even with your phone off or out of signal. Urgent enquiries are flagged as emergencies in the summary.
Is texting customers back legal in the UK?
Replying to someone who just called you is a response to their enquiry, not marketing. Messages identify your business, stay on-topic and stop on request. See the privacy section above.
How much does it cost?
£399/month on the current Founding Partner rate (standard £699/month). Setup included, no contract, one roofing company per postcode area.
Watch A Missed Call Get Recovered — Right Now
Text the demo number and see the exact conversation your customers would have.