Bark Vs Checkatrade Vs Lead Recovery

By Roger Malek · Reviewed 7 November 2026 · All free guides

Lead generation products can differ in how they charge, how enquiries reach a contractor and whether the contractor manages the advertising. Compare the exact plan and terms rather than assuming that every product under one brand works the same way.

This guide provides a checklist for comparing options. It is not a verified ranking, current price survey or conversion benchmark. Check current provider information and measure results using your own records.

Compare the exact product, not just the brand

If you are considering Bark, Checkatrade, MyBuilder or Rated People, verify the current service and plan offered to your business. For each one, ask what is charged, how homeowners are matched or contacted, what follow-up is included and what cancellation rules apply.

Bark.com

Bark's current products and charges should be checked directly before purchase. Confirm what triggers a charge, how many suppliers may respond to an enquiry under the specific plan and whether any refund or credit terms apply.

Do not rely on an undated price or win-rate estimate. Record your actual fees, responses, surveys and completed jobs if you use the service.

Checkatrade

Checkatrade's current plans, fees and advertising options should be confirmed from its current terms. Check what is included in the plan you are offered and what additional spend or renewal conditions apply.

Ask how homeowner enquiries are delivered under the relevant service, whether they can contact other businesses and how any extra advertising or renewal charges work.

MyBuilder

Check MyBuilder's current charging model, what counts as a chargeable response and whether credits, refunds or location-specific terms apply to the plan you are considering.

Track the enquiries received and the outcomes your company records. A provider's product description does not establish your likely conversion rate.

Rated People

For Rated People, confirm the current plan, pricing trigger, enquiry distribution and refund terms directly. Do not assume its arrangements match another provider's product.

A comparison checklist

Platform	Check before buying	Measure in your business
Bark	Current billing, response and credit rules	Relevant enquiries, surveys and jobs
Checkatrade	Current plan, renewal and extra advertising terms	Total spend and outcomes recorded
MyBuilder	Current charge trigger, credits and refund rules	Responses, surveys and completed work
Rated People	Current plan and enquiry distribution	Total spend and outcomes recorded
Facebook and Instagram ads	Agreed service fee, media budget, handover and account access	Relevant enquiries, surveys and completed work

Do not assume every product works the same way

Providers can offer different products, plans and billing arrangements. The brand name alone does not confirm how a particular enquiry is shared, what a contractor pays or which follow-up services are included.

Read the current terms for the exact product. Ask who may contact the homeowner, how fees and credits work, what qualifies for a refund and how the plan can be cancelled.

Record the agreement and your own results. Do not treat a listing, connection or enquiry as a customer or a completed job.

Include the full cost of following up

The provider's fee may not represent the full cost of handling an enquiry. Depending on your process, also record the time spent responding, any travel or survey costs, quoting work and following up.

Costs to record

Subscription, enquiry or credit fees and any advertising budget
Staff time responding, calling back and preparing quotations
Travel or survey costs where a visit takes place
Enquiries received, surveys completed and jobs won

Use your actual records; this list is not a benchmark or a forecast.

Compare acquisition costs with the actual value and margin of work won. A lead cost by itself does not establish whether an enquiry was profitable.

Roger Malek

Founder of RoofFlow AI, providing practical business support for UK roofing companies.

A separate route: paid social advertising

RoofFlow provides practical business support for UK roofing companies. Any advertising, enquiry handling or tender support is agreed for the contractor’s specific needs.

Interested homeowners may submit an enquiry through the agreed campaign route. The contractor handles homeowner contact, surveys, quotes and sales. Campaign outcomes depend on the agreed setup and market response; enquiries, surveys and jobs are not guaranteed.

Enquiry questions, notification and practical follow-up support can be agreed where relevant to the campaign. These details should be confirmed before launch and should not be confused with a guaranteed result.

If you also compare call-handling tools

Check the provider’s call-handling scope, handover rules and limitations. Do not assume every system qualifies enquiries or books surveys.

Which calls or events trigger a response, and when is the service active?
What information is requested and where are replies stored?
Who receives an alert and is responsible for following up?
Does the service offer booking, and how is availability confirmed?
What are the provider's fees, limitations and cancellation terms?

Call-handling and missed-call recovery are options to review against your actual enquiry process. Any RoofFlow support is scoped separately.

The Bottom Line

Compare the current terms for each service, record the total cost and follow the enquiry through to a completed job. RoofFlow provides practical business support; the contractor remains responsible for surveys, quotations, customer agreements and roofing delivery.

General information. Provider features, pricing and availability need to be checked directly. Your roofing company remains responsible for customer advice, surveys, quotations and delivery.